We create an ideal web solution for your business that helps you achieve your business goals.
If you’re reading this, the chances are you aren’t familiar with the term ‘content marketing’.
Or you may know a little bit about it, but not much.
It’s not a concept you’ll hear discussed often in daily life, and many business owners are unaware of it, but its commercial impact can be huge.
So what is content marketing? Here’s a definition from Content Marketing Institute, one of the world’s leading organisations in this field:
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Here are some examples of what’s meant by ‘valuable, relevant, and consistent content’:
Social media posts
GETTING IN FRONT
OF THE RIGHT AUDIENCE
By creating this kind of content, you’re showcasing your expertise in your industry, getting in front of the right people, making them trust your brand, and growing your customer base and revenue.
Well-researched, unique, and engaging content with a clear call-to-action can generate hundreds of thousands of pounds for a business, as we know from first-hand experience.
But you cannot achieve these results by creating content for the sake of it. There’s a world of difference between doing this and having a clearly defined content marketing strategy that’s aligned with your business objectives.
One of the common mistakes that marketing managers or business owners make is thinking that if they produce more content, they’ll reach more potential customers. ‘Publish and they will come’, if you will.
This mindset is very dangerous, especially if you don’t have sufficient data, market insights, or audience segmentation to support the content you’re choosing to publish. And to put it bluntly, having this mindset is most likely costing your business valuable time and money.
That’s why we’re here. Our ethos is that every piece of content needs to have a purpose. Otherwise, your website will either be nowhere to be seen on Google or it won’t convert well – or both.
DATA DRIVEN RESULTS
Rewriting service pages is one of our main areas of expertise. This is the most effective way to bring your brand to life and trigger the desired emotions from your readers. However, we can produce a wide range of content to nurture and convert your audience over a long period.
In all probability, you’re not going to invest in content marketing and get amazing results immediately – that’s not how the game works. There are lots of other businesses in your space, and there’s other real estate being occupied.
But with a meticulous, data-driven approach, an acute understanding of your market, and a knowledge of what constitutes good content marketing, we can help you to eventually occupy that real estate.
As you’ll see from our list of content types above, there’s no one way for you to become more visible – different types of content resonate differently with different audiences. But whatever topic you want to cover and whatever audience you want to reach, we have a piece of content that can amplify your message.
Most importantly, we know that true content marketing success often takes time. When it comes, though, you’ll know it’s been worth the wait.
WHY WORK WITH
We are a small company that helps our clients get impressive results from their website and digital marketing strategies.
We believe what matters about a company’s website isn’t how sparkling it looks, but how successful the site is. A website for a business owner is primarily a key marketing tool for generating sales and getting the word out about their products or services.
Combined with our laser focused digital marketing strategies, we will make sure your business is targeting to your ideal customers who are looking for your products or services.
Get to know you & identify your business needs
We will design a stunning, functional, SEO friendly website.
We will create a tailored marketing solution that gets results.
We will elevate your brand on the web and in print.
LET US IMPROVE
YOUR BUSINESS ONLINE